Integrated Marketing Planning Strategies and Structure

Question: Examine about the Integrated Marketing Planning for Strategies and Structure. Answer: Presentation The report comprises of the vital advertising plan of an organization of New Zealand. The organization has a place with inn and housing industry. The showcasing plan of the venture incorporates various exercises that guarantee foundation of the objective of the organization as far as promoting and another field of activities. Dawson Falls Mountain Lodge is the organization that will be portrayed in the examination. Aside from that, there are numerous hypotheses and models of shopper conduct that will help in deciding purchaser pattern examination. A point by point examination of the hypothetical systems will help the advertiser of the organization for defining showcasing methodologies for the cabin. The point of building promoting techniques is to expand the brand mindfulness among the objective clients. The hotel is in a starter stage. It has a few objectives and destinations. In any case, the advertising and limited time methodologies are made for pulling in new clients as well as holding the current clients. Since the organization has a place with lodging industry; administration is the most significant thing of making a separation in the market. There are numerous contenders present in the business. In the serious business world, to support in the market, Dawson Falls Mountain Lodge must detail extraordinary key administration plan alongside limited time methodologies and purchaser pattern investigation. Aside from that, the vision and crucial the organization for the following five years should be set with the goal that the vital administration plan and special procedures achieve those objectives effectively in the coming five years. Key Marketing Plan A key arrangement is characterized as the guide of development of the business. The achievement of a business relies upon the viability of the vital promoting plan defined for the organization. While advancing, a business must follow a few stages. Without arranging, it is inconceivable for an undertaking to confront the mind boggling issues that may come in future. Arranging of development bit by bit is known as key arranging (Abrate et al., 2012). Be that as it may, a portion of the plans are long haul in nature while different plans would be present moment. Dawson Falls Mountain Lodge should define a powerful key advertising plan that would expand the benefit of the organization. The key arrangement is considered as a viable device that can follow the development and progress of the specific organization over a specific timeframe (Camprubi et al., 2014). (Chan, 2013). The significant reason for advertising procedure of Dawson Falls Mountain Lodge is to offer most amazing support to the inn visitors. The showcasing technique would be generally useful for conveying brand esteems just as building up the lodging visitors in order to get rehash business. Incentive: Dawson Falls Mountain Lodge offers the most broad help for the visitor just as business voyager. The hotel incorporate different loosening up basics, for example, rich settlement, pool just as amusement room (Fraj, Matute Melero, 2015). Notwithstanding that, the neighborliness setting gives a palatable remote access, web association just as other specialized prerequisites. Basic Issues: In spite of having a few pivotal solid suits, for example, very much prepared staff just as level structure, Dawson Falls Mountain Lodge experiences a gigantic high turnover rate. Other basic issues are High serious market: Sustaining in this profoundly serious market alongside achievement of showcasing objectives is a basic factor for keeping up a decent situation in the market. Client maintenance and devotion: Retaining the recurrent client and achieving more client dedication is vital for the cabin so as to expand client dependability and client base. Focusing on new markets: Attracting new market areas will build the picture of the brand alongside the new client base. It will at last assistance the cabin so as to increase considerable income from the clients. Monetary goals: Income increase: Financial augmentation is the indispensable destinations of the advertising plan planned for the Dawson Falls Mountain Lodge. The income must be expanded by 15% in examination with the previous year with regards to room administration. Time span as indicated by the financial plan: Accomplishing the ideal advancement inside the spending plan of $195,000 is an imperative necessity for the promoting plan. Decreasing the degree of extra time and keeping finance costs descending: Payroll costs would be modified according to the adjustment in the working hours of the staffs of the lodgings. On the off chance that anyone performs extra time, their pay would be expanded. Showcasing Objectives: Correspondence with the objective markets: It is essential for achieving the general objectives of the organization by staying in contact with the key goals of the hotel. Noteworthy lodging experience: Increase in inn experience will make a positive effect on brand picture and productivity of the inn at long last. Fulfilled clients will perform verbal exchange in the interest of the lodging to other possible clients. Meeting time and spending plan: Time and spending distribution is fundamental for achievement of objective with productivity. Expanding present objective markets: New objective markets are to be distinguished so as to build the objective market for the cabin in New Zealand. Target Market Strategy The essential focuses of Dawson Falls Mountain Lodge are the traveler of Mt. Taranaki. Notwithstanding that, the accommodation setting centers around the movement exchange experts too. The hotel pulls in the vacation couple with clear and noteworthy perspective on Mt. Taranaki (Martin Isozaki, 2013). Informing So as to be effective for Dawson Falls Mountain Lodge to inn must elevate their properties to the vacationers. In this unique circumstance, creating the consciousness of brand is generally basic for the inn setting. The setting will likewise need to utilize various dazzling pamphlets that will incorporate quality paper and photo. Marking The Dawson Falls Mountain Lodge offers boutique properties furthermore with 10 capricious rooms. The hotel must be notable for its striking spot in the southeastern incline of Mt. Taranaki. It will offer an extraordinary view alongside helpful transportation framework (Wang, Chen, 2012). Procedure Pyramids The showcasing technique of Dawson Falls Mountain Lodge must concentrate on the quality assistance arrangement. So as to give this sort of administration the cabin must concentrate on a few significant focuses, which are The best recreation highlights Specially designed administrations Extreme comforts Promoting Mix The promoting procedure is assessed based on direct showcasing, individual selling, web just as publicizing. The lodging setting will likewise incorporate various conveyance channels, for example, global reservations framework just as trip specialists (Tavitiyaman, Qiu Zhang Qu, 2012). Item Marketing: Dawson Falls Mountain Lodge will offer top notch pleasantries alongside uniquely crafted individual administrations. The general brand methodology will adequately help to create a lot of rehash business (Luck Lancaster, 2013). Estimating: The estimating system of Dawson Falls Mountain Lodge will concentrate on giving the advantage to the clients meaning to separate their business against different business approach. In this unique circumstance, the cabin will rely upon giving sensible rate instead of concentrating on giving limits (Mattsson Orfilaà ¢Ã¢â€š ¬Ã‚ Sintes, 2014). Special night Suite - $230 (Bed and Breakfast) or $340 (Dinner, Bed and Breakfast) Scene Room - $200 (Bed and Breakfast) or $310 (Dinner, Bed and Breakfast) Open Room - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Commemoration Suite - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Twin Share Room - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Family Room - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Single Room - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Alpenblick Room - $100 (Bed and Breakfast) or $185 (Dinner, Bed and Breakfast) Advancement: The Dawson Falls Mountain Lodge will be centered around mass correspondence through online site just as ad in print media. So as to execute the focused on crusade the lodging will finish standard mail battle. The association will likewise concentrate on the individual selling in the nearby market (Guo et al., 2013). Notwithstanding that, the open connection will be additionally a significant piece of limited time exercises of Dawson Falls Mountain Lodge. Web Plan: As our site is as of now working with smooth style, anyway it needs a lot of alteration so as to draw in more quantities of clients. The site will require a progressively alluring landing page structure The reservations ability through site will be another prerequisite The printable handout from the site will be amazing expansion Keys to progress: Creating relationship with the visitors through online stage Creating correspondence plan in worldwide market Proceeding with the ability improvement program and staff preparing Customer Behavior Trends Buyer conduct is characterized as the investigation of the conduct of the clients, gatherings, association and individual while buying merchandise. It additionally underscores on the dynamic the procedure of the purchasers. Be that as it may, in this investigation, the shopper pattern of the district of New Zealand is portrayed by examining the organization's site, the travel industry manageability examination alongside the usage of hypothetical structures of buyer conduct (Tavitiyaman et al., 2012). Investigation of the site In this area, the site of the hotel is broke down as far as advertising perspectives. The speculations of showcasing and purchaser conduct are applied while examining the highlights of the site. Different issues are called attention to that may lessen the repu

Management info Systems individual Work WK4 Essay

The executives data Systems singular Work WK4 - Essay Example The significant test in holding digital wrongdoing under control is the rate at which innovation is progressing as time passes. New digital dangers are defined all the time making it hard to smother digital wrongdoing. Wrongdoings differ contingent upon the reason for the digital lawbreaker. The violations can be coordinated to PCs and different machines to control, decimate or reconfigure them. The violations can likewise be fuelled by budgetary eagerness whereby misrepresentation comes in play and the hacking of money related organizations. The wrongdoings can likewise target people with the point of annihilating their notoriety or in any event, coercing them. Digital hoodlums can utilize different innovation devices. Such apparatuses incorporate the web, online life and remote systems. Such devices are intended to help the overall population in their everyday exercises except can be controlled by digital hoodlums for their advantage. The digital lawbreakers are acceptable at what they do and here and there leave no follows at all creation it hard to know their genuine personalities. Some even structure associations and advertize their ability to willing purchasers of their administrations. They even utilize these innovation apparatuses to spill data about somebody. The web as we probably am aware it is a fundamental device for some PC clients. Numerous exchanges, money related or something else, experience the web every day. A large number of downloads likewise occur on the web every day. This innovation apparatus associates individuals around the globe, transforming it into a little virtual town. The web associates individuals through messages and correspondence of data through web indexes, for example, Google among others. This essential apparatus can be utilized against its clients to carry out cybercrime. This typically happens where aggressors utilize the web to associate with their objectives and would thus be able to get or download the essential data they need from the victims’ PCs. The web interfaces PCs, and

A Human Resources Report To The Acquisition Board Of XXYY Corporation

XXYY Corporation gained Red Slash, a family organization that has existed for twenty years.â Red slice will be one of the auxiliaries or partner organizations for the XXYY Corporation with the Head office at Santa Clara and numerous workplaces everywhere throughout the world.â The new procurement changes the administration structure, with an emphasis on the consolidated entity’s human resources.INTRODUCTION The holding organization XXYY Corporation will have an extra, one hundred individuals from staff.â These new HR from Red Slash are incompetent and are simply working for the family/friend’s business.â Human assets for the new joined XXYY Corporation should be changed by utilizing key approaches.â This change will be improving the elusive resources or assets, which make up the human capital for the company.The body:Transforming the HR work utilizing vital methodologies will include an intensive innovative work program, on the HR division. The qualities and s hortcoming of the individuals from staff in Red Slash should be, resolved and the principle spotlight ought to be on the primary shortcoming, which identifies with the work of untalented relatives and friends.â Human capital need to have the vital information, aptitudes, instruction and experience to give innovative capacity, that will arrange the various components of creation and improve the Profitability, Earnings per share, Market worth and general comes back to the XXYY holding company.A plan to improve the HR for the joined element, particularly the new representatives from the Red slice auxiliary. Usage of the arrangement ought to be inside the main money related or monetary year from the date of combining. The untalented human capital should be revived so they can adequately facilitate with those in the Holding organization XXYY partnership and with the, operational, center administration and Top administration personnel.Tom G (2003)To change the HR of Red slice, I will cl arify the accompanying vital approaches:Conducting association examination through human asset reviews, work investigation and patching up the enrollment and choice process:Revamping alludes to the changing or orchestrating the human funding to make the company’s progress. HR in Red slice were not gained through just and evenhanded procedures.â The procurement Board of XXYY Corporation ought to authoritatively look at the representatives who are at present holding positions in Red Slash.This sort of human capital doesn't gangs the underlying capacity, information and aptitude to work for the consolidated entity.â Retaining this sort of workforce will be to the loss of the organization, since incomes will be amplified at significant expenses; gigantic compensations and wages being paid to useless workforce or human resources.â Family individuals and companions working for Red Slash ought to be supplanted with new employees.â Selection methodology ought to be reasonable and justifiable.â The new workforce structure for XXYY Corporation ought to be made out of just the individuals who have a capacity to convey. Incomes will along these lines be boosted at a good expense for the new merger.

Imagined Community, Orientalism - Free Essay Example

Imagined community, Orientalism and Moral Panic Concepts, underlying Post-9/11 US Presidential Speeches Introduction George W. Bush’s administration and American mass media mounted a sustained project in post-9/11 era to ‘save’ US intact identity and delegitimize critical thoughts about Middle East, Islam and Arabs. This project was implemented by inducing a picture of ‘Self’ or ‘White’ as of Americans versus ‘Others’ as of Arabs and Muslims. In the project, American society is surrounded by ‘borders’ being threatened by ‘Others’. Therefore, perceived threat and heightened security alerts abound in daily media coverage and also political speeches of G. W. Bush and his supporters in this post-9/11 era. Many theoretical frameworks have been applied to investigate this project. Developed by Said (1978), Orientalism is a theory which delineates the categories of rational and superior ‘Westâ€⠄¢ versus aberrant and inferior ‘Orient’. The theory was used by researchers to interpret the events of post-9/11 era. Applying the Orientalism theory, Nayak (2006) argues that the ‘Self’/’Other’ dialectic is due to the fear of ‘Self’ from ‘Others’ and also the desperate need of ‘Self’ US to a coded Islamic fundamentalism of threatening ‘Others’. There is also a correlation between the Orientalism aspect of ‘Self’ or ‘West’ as a nation and the theory of ‘Imagined communities’, proposed by Anderson (1996). According to Anderson, nations are imagined communities, where ‘the members of even the smallest nations will never know most of their fellow-members, meet them, or even hear of them’. Another theoretical framework, applied by researchers, is called moral panic theory: a media-induced so-called perceived threat. Brayton (2006) analyse s the American mass media coverage of detention of an ‘American-Taliban’ citizen, who was introduced to North America on December 1, 2001. Brayton argues how moral panic theory was used to sketch racialized physical and social boundaries between ‘Whiteness’ and ‘Others’, and questions the entities of these boundaries. (Rothe et al. 2004) examine the social effects of social construction of moral panic of terrorism. They offer analyses of media’s depiction of acts of terrorism and also state’s vested interest in social construction of moral panic, leading to increased level of fear. Although post-9/11 era has been vastly investigated by scholars using the theoretical frameworks, there is a need to investigate what specific political literature was used by Bush in his post-9/11 speeches to portray American Society as ‘Self’ or ‘civilized nation’ versus ‘Others’ or ‘terrorists’ i n order to justify the implementation of the racial project of ‘Saving’ US intact identity. The objective of this paper is to explore three main speeches of G. W. Bush following 9/11: Address to the Nation September 11th 2001, United Nation General Assembly on November 11th 2001 and State of Union January 29th 2002. Applying the above mentioned theoretical frameworks of Orientalism-imagined communities and Moral panic, it is intended to analyze these speeches and argue their contribution to the emergence of the imagined boundaries between ‘Self’ and ‘Others’. Orientalism and Imagined Communities theories in Bush’s speeches As mentioned earlier, there is a correlation between the theories of Imagined Communities and Orientalism. According to Anderson (1996), a nation is ‘an imagined political community [that is] imagined as both inherently limited and sovereign’. Members of this community will not meet their fellow-memb ers, ‘yet in the minds of each, lives the image of their communion’. As Anderson puts it, regardless of inequalities among members, they share common interests or identity as a part of a nation through ‘deep, horizontal comradeship’ within ‘finite, if elastic boundaries, beyond which lie other nations’. Although the theory is a fundamental basis for anthropological discussions, it is challenged by other researchers. Chavez (1994) argues the case of immigrants who may belong to multiple communities at the once, while not be readily imagined to be a part of the new community by those already living there. The imagined communities theory of Anderson would contribute us to discuss the application of Orientalism in post-9/11 era. According to Said (1979), Orientalism is a â€Å"style of thought† predicated upon the distinction between the ‘West’ (the Occident) and the ‘East’ (the Orient). He argues that ‘ Orientalism is fundamentally a political doctrine willed over the Orient because the Orient was weaker than the West’, and it’s a ‘misrepresentation of some Oriental essence’. As he believes, this misinterpretation is deliberately applied ‘according to a tendency, in a specific historical, intellectual, and even economic setting’. As Nayak (2006) argues, the ‘Self’/’Others’ representation of American/Arab world by Bush Administration in the specific historical era of post-9/11 follows the theory of Orientalism. Applying the concept of imagined communities, I also argue that the American ‘Self’ representation of ‘West’ in that era, is the results of creating an imagined community, within which beliefs about belonging and national identity were reconstructed around race. US presidential speeches coupled with mass media coverage, implemented the project of ‘Saving’ US intact sta te identity in post-9/11 era. These speeches have been analyzed by many researchers in order to find clues of their underlying theories. Throughout his speech in United Nation General Assembly on November 11 2001, Bush tries to sketch an imagined community of American people and their allies as ‘civilization’ or ‘civilized world’. He frames the sketch of this imagined community of ‘civilization’ through Orientalism concept, where the superior ‘civilized world’ is being threatened by ‘enemies’. As he puts it, this ‘Civilization’ will be defended by ‘We’ who are waging a war to save it. Therefore, the two actors are the traditional components of ‘us’ and ‘them’, as can be deduced from the following statements by him: Every civilized nation here today is resolved to keep the most basic commitment of civilization: We will defend ourselves and our future against terr or and lawless violence (Bush, 11 November 2001). As stated earlier, the members of an imagined community must share common interests. Interestingly, Bush implies that ’universally accepted standards of humanity’ and ’war on terror’ are two common interests of members of this ‘civilized world’: The civilized world is now responding. We act to defend ourselves and deliver our children from a future of fear. We choose the dignity of life over a culture of death. We choose lawful change and civil disagreement over coercion, subversion and chaos. These commitments -hope and order, law and life- unite people across cultures and continents (Bush, 11 November 2001). Orientalism and imagined communities concepts are also embodied in Bush’s State of Union speech in 2002, where he again uses the term ‘Civilized world’ at the beginning of his speech: The civilized world faces unprecedented danger. Yet, the state of Union has ne ver been stronger (Bush, 29 January 2002). Interestingly, while he is highlighting the common interests of this imagined community as ‘justice’ and peace, his statement simultaneously follows the property of Orientalism theory, in which the rational and superior ‘us’ is facing the inferior and aberrant ‘them’: Our nation will continue to be steadfast and patient and persistent in the pursuit of two great objectives. First, we will shut down terrorist camps, disrupt terrorist plans, and bring terrorists to justice. And second we must prevent the terrorists and regimes who seek chemical, biological weapons from threatening United States and the world (Bush, 29 January 2002). Aside from Orientalism and imagined communities theories that were framed by using ‘us’/’them’ or ‘civilized world’/’terrorist’ dialectics, the theoretical framework of moral panic could also be used to analyze post-9/1 1 speeches of Bush. Moral Panic theoretical framework Following 9/11, the American public has been inundated with perceived threats and heightened security alerts by political speeches and media coverage, resulting in what is called moral panic. The concept of moral panic was originally developed by Cohen (1972) as a media-induced exaggeration or distortion of some perceived threat or deviant activity. As he puts it, moral panic happens when a ‘condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests’. According to Brayton (2006), three actors need to exist for a moral panic to take hold. First, individuals who are responsible for deviant or criminal behaviour and are threatening the social order should be constructed as ‘folk devils’. Second, ambiguously defined terms such as ‘rap’, ‘rave’ or ‘enemies’ should be deployed. As the third actor, Brayton me ntions the term ‘moral entrepreneur’, originally introduced by (Becker 1966) as those such as politicians, media and rule enforcers who start the panic when they fear a threat. The atrocious nature of 9/11 attack provided an excellent opportunities for mass media coverage and also the speeches of politicians to call it a threat. In his immediate speech right after the 9/11 attack, Bush declares: Today, our fellow citizens, our way of life, our very freedom came under attack in a series of deliberate and deadly terrorist acts. ] Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America. [ ] America has stood down enemies before, and we will do so this time (Bush, 11 September, 2001). Clearly, Bush, as a ‘moral entrepreneur’, applies the ambiguous terms of ‘terrorists’ or ‘enemies’ and introduces them as the actors or ‘folk devils’, responsible for this catastr ophe of 9/11. However, he doesn’t break down specifically who the ‘enemies’ are and where they are located exactly. In order to implement the project of ‘saving’ US intact identity, throughout his speech, he repeatedly refers of the ‘America/’terrorists’ as a different version of ‘Self’/’Other’ dialectic. According to Rothe (2002), ‘A call to war and legislative responses’ is the most significant part of this created moral panic. He refers to role of mass media, another member of ‘moral entrepreneur’ group, and their headlines such as ‘War at Home’ (The Dallas Morning News 9/11/2001) and ‘ITS WAR’ (Daily News, 9/11/2001), coupled with the presidential speeches to justify the need for the upcoming global war. Yet, the theory of moral panic still applies to another speech by Bush. In Bush’s State of Union speech on January 2002, he sticks to the previously started scenario of moral panic by reintroducing the existing threat to the American society when he is addressing American public and Congress: As we gather here, our nation is at war, our economy is in recession, and the civilized world faces unprecedented danger (Bush, 29 January, 2002). He reminds the intensity of threat to ensure that the large proportion of US public accepts this moral panic unquestioningly: What we have found in Afghanistan confirms that far from ending there, our war against terror is only beginning. [ ] Thousands of dangerous killers, schooled in the methods of murder, often supported by outlaw regimes are now spread throughout the world like tickling bombs, set to go off without warning. (Bush, 29 January, 2002). He is also trying to justify his intention of global war against ‘enemies’: These enemies view the entire world as a battlefield, and we must pursue them wherever they are (Bush, 29 January, 2002). Apparently, the scenario of generating an exaggerated and induced public fear of terrorism in terms of moral panic theory and also the application of ambiguous terms of ‘our nation’ versus ‘enemies’ contributed to implement the project of ‘saving’ US intact identity in post-9/11 era. Conclusion: The catastrophe of 9/11 attacks to world trade centers in New York provided American politicians and mass media with a cause to implement the project of ‘saving’ the US intact identity. In the project, the ‘Self’/’Other’ dialectic is numerously applied in different formats to discriminate between ‘West’ or ‘Americans’ and ‘Others’. US presidential speeches played a key role in biasing mindsets of American public in regard to the events of post-9/11 era. The objective of this paper was to analyze three significant US presidential speeches through applying the theoretical frameworks of ima gined communities, Orientalism and moral panic. I argued how the application of some key words such as ‘civilized nation’ or ‘America’ by Bush in his speeches represented the imagined community of American population, united on ‘war on terror’. In the framework of Orientalism, I pointed out how his statements about his war policy could fit into the Orientalism theory framework, where superior ‘west’ is facing inferior ‘orient’. Eventually, I investigated the literature used by Bush to intensify and induce the public fear of terror in terms of a moral panic. Although I focused on only three speeches of G. W. Bush, providing more concrete proofs on the underlying facts of his speeches and better understanding them need more research on his other speeches and statements. Moreover, in order to investigate the reapplication of such theoretical frameworks on social and political events other than those of 9/11, it†™s necessary to compare Bush’s literature and his policies with those of new US president B. Obama.

Communication Is Necessary For Society And Culture

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The Effects Of Drinking On Underage Drinking - 3458 Words

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Teenagers believe drinking to be the cool that they mus t do to fit in with a crowd or become the popular one, when they do not realize all it brings is harm. Underage drinking has been one of the largest unsolved problems in history. Although many ideas have been made and put into practice, like raising the drinking age, harsher punishments, and, at one point, banning it all-together, nothing people do can stop teensRead MoreIs Underage Drinking Not Only Effect Their Live?1650 Words   |  7 Pages Actually underage drinking not only effect their live, but also affect teenager’s health. Research has shown that about 40% of teens drinking of 14-19 degree is achieved the level of short-term risk of harm. So what harm does alcohol do to your body? First of all, alcohol can poison the liver, cause the liver function damage. Excessive drinking consumption increased the burden on the liver. Mainly depends on the oxidative decomposition, damaged liver cell degeneration. Eventually lead to cirrhosisRead MoreEffects Of Underage Drinkin g On Public Health1797 Words   |  8 PagesChristopher Duffey HSC 401: Public Health and Policy Professor James D. Blagg Public Health Issue/Health Policy Analysis Paper April 10, 2016 Impact of Underage Drinking on Public Health: Minimum Legal Drinking Age Policy Overview of the Issue The adult consumption of alcohol, in moderation and in a responsible manner, is perfectly fine. Issues arise when the consumption of alcoholic beverages are done so in a way that is excessive, risky, done so as a coping mechanism, illegally, and done so inRead MoreThe Effects Of Television On Children s Decision Of Underage Drinking Essay2291 Words   |  10 PagesWhat would you do if you were to find out, that just by watching an advertisement on television, it can lead you to drug problems, health issues, or even death? With this, alcohol distributors poison the mind of the young and make them believe that drinking can really bring all the pleasures portrayed in the advertisements, like the beach parties, celebrations, and fun at sporting events Alcohol, that may be consumed, has been a very important aspect of the world. Many people enjoy being able to have

Voting Essay Example For Students

Voting Essay Voting Essay Are you a registered voter? You might expect a high rate of voting in the United States. A lot of people women, African Americans, and the poor fought for the right to vote; certainly their descendents would want to exercise their right to vote. I want to discuss with you today the importance of voting. There are three important aspects of voting. The first aspect is the group of people that fail to vote, the second is why there is such a low turnout, and finally is the voters attitude. Voting should be a sacred right held by each American citizen. In fact, the voting turnout in the United States is remarkably low. A few years ago, over 100 countries were ranked on turnout; Americans were ranked twelfth from the bottom. Suffrage in the United States has been a long battle to extend the right to vote from a small group of property-owning white males to virtually all persons over the age of eighteen. Therefore you would think all of us would go out and exercise our right to vote. It is a privilege that was fought for by our fore fathers. We could at least do our part to uphold the right to vote. The first aspect of voting is the group of people that fail to vote. According to Gergen in the 1990, U.S. News World Report, it is said that the two important nonvoting factors in nonvoting are education and income. The Education increases ones capacity for understanding complex and intangible subjects such as politics, as well as encouraging the ethic of civic responsibility. Income is a significant factor, a large number of Americans are poor, and even a larger number havent gone beyond a high school level. Therefore, income is a basic factor in the turnout and education only a reinforcing factor. According to the online Internet website in 1996, Voting Statistics- West Virginia Party Registration, the older we are the more likely we are to vote. Persons eighteen to twenty-four have a poor voting record. Also the longer we have lived in one area the more likely we are to vote. Based on general election figures in WV registration has dropped from 1,084,451 in 1976 to 970,745 in 1996. The second aspect of voting is why there is such a low turnout. According to OConner Sabato in the 1995, American government: Roots and reform, there is no getting around the fact that the United States has the lowest voter participation rate of any nation in the industrialized world, and it has declined somewhat. Only about half the eligible voters voted in the 1988 general presidential election and 55 percent in 1992, compared with 62 percent in 1960. In contrast, turnout for the British postwar elections has fluctuated between 72 and 84 percent. There are a number of reasons for low voting turnouts in the U.S. First, unlike the United States some nations have compulsory voting laws; not surprising they only enjoy voter turnout rates in excess of 95 percent. In some nations citizens pay a tax if they do not vote. Second, many nations automatically register all of their citizens to vote. In the United States, however, citizens must jump the extra hurdle of voter registration. Finally, the third aspect of voting is the voters attitude. According to Malchow in the 1998, Campaigns Elections, alienation afflicts some voters and others are just apathetic. Many citizens may be turned off by the quality of campaigns in a time when petty issues and personal mudslinging are more prevalent than ever. Again attitudes of voters can play a significant role of voter participation. Some ideas for increase in voter turnout are just not practical for example holding fewer elections sounds very appealing, but it is hard to do this without vanishing separation of powers that the Founders believed essential to protection of liberty. In conclusion the number of ways to increase voter turnout in the United States varies from person to person. This is an issue that needs to be solved. So, in recapping my points you should be aware if you fit into the group of people that fail to vote, you also must remember why the United States is ranked .